Early Insights on YouTube Shorts for Brand
Ads on Shorts want to run with the pack :
1 - Let’s get vertical (Vertical orientation is the very first clue that your ad belongs here - so make sure you show up).
2 - Let music be your guide (Audio is a critical ingredient on YouTube, and for Shorts, it matters even more, especially to set the tone).
3 - Cast young… or act young (Casting doesn’t need to be literally young as long as the energy coming through FEELS young at heart - through music, setting or story).
4 - Follow the influencers (No one speaks the language of Shorts better than the influencers, who are fluent in the ways of intimately connecting with the masses on YouTube).
5 - Look at them & talk to them (Speaking of influencers, Shorts is where you can really make that one-on-one connection, so feel free to break the 4th wall).
6 - Tone it up (Now’s the time to have some fun (pun intended) as shades of absurdity and silliness play well here).