What does it mean to be native to Shorts?
1 - How: Production (What does high-production and low-production REALLY mean in the world of Shorts?)
2 - Who: Talent (We talk about young talent. We talk about influencers. How can we tap the essence of these learnings to expand our casts and representation?)
3 - What: Tone (There’s a fine line between silly and absurd…let alone silly and fun. If these approaches feel native to Shorts, how can you make it also feel on brand for you?)
4 - Why: Shorts-first (What if your entire campaign started with Shorts? What can you learn or borrow from the energy of Shorts to inspire other campaign elements?)